It is estimated that more than 10,00,000 people die each year due to tobacco use in India
world over 60,00,000 people die annually due to tobacco use
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About STEPS
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Strengthening of Tobacco control Efforts through innovative Partnerships and Strategies (STEPS) is a three-year project funded by a grant from the Bill & Melinda Gates Foundation. It aims to reduce the health burden of tobacco through evidence based economic and policy research, advocacy, community based cessation strategies, media interventions and multi-level tobacco control initiatives in India.
The overall purpose of this study is to reduce the health and economic burdens of tobacco use in India, by piloting multi-level initiatives in two states intended to serve as champions for the scale-up and strengthening of the National Tobacco Control Program (NTCP).
The specific goals include:
- Promote health equity through reduction in health and economic burdens resulting from tobacco use
- Engage, enable and empower stakeholders to undertake comprehensive tobacco control programs
- Facilitate state level action for effective implementation of the national tobacco control program.