It is estimated that more than 10,00,000 people die each year due to tobacco use in India
world over 60,00,000 people die annually due to tobacco use
Strengthening of Tobacco control Efforts through innovative Partnerships and Strategies (STEPS) is a three-year project funded by a grant from the Bill & Melinda Gates Foundation. It aims to reduce the health burden of tobacco through evidence based economic and policy research, advocacy, community based cessation strategies, media interventions and multi-level tobacco control initiatives in India.
The overall purpose of this study is to reduce the health and economic burdens of tobacco use in India, by piloting multi-level initiatives in two states intended to serve as champions for the scale-up and strengthening of the National Tobacco Control Program (NTCP).
The specific goals include:
- Promote health equity through reduction in health and economic burdens resulting from tobacco use
- Engage, enable and empower stakeholders to undertake comprehensive tobacco control programs
- Facilitate state level action for effective implementation of the national tobacco control program.